August 2018

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Amazon How to KILL IT with Sponsored Products featured image

3.5 Amazon Q4 How to KILL IT with Sponsored Products

If you sell on ? Amazon you must know reviews ⭐⭐⭐⭐⭐ are a key component of your product success. Messenger Bots ? are a great tool that can help you organically grow the number of daily product reviews, improve your conversion rate and ultimately help you reach ? higher rankings. The strategy is simple: retarget your ? Amazon customers on Facebook and offer them a ?xx$ Gift Card Giveaway

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A9 and PPC Impressions

3.3 A9 and PPC Impressions

Resources:A9 Pandora Document Transcription: Welcome to another video of the Zon Tools Tips and Tricks Series. In this video I’ll share insight of what I know about the Amazon A9 Algorithm. I’ll try to describe in details based on the documents my nephew shared regarding how A9 decides how and what to rank. I’ll explain why I think this may also affect the number of impressions you’re receiving. First

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Keywords and Search Terms Collision

3.2 Keywords (and Search Terms) Collision

Transcription: In this video, I’m going to talk about search term collisions or keyword collisions and why you should avoid it. I’ll be using a screenshot provided by one of our users, of which I’ve deleted or covered all the important details about what he’s selling and what products he’s having in the ad groups and the keywords.   The important thing to understand is that as you see

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Threshold Builder and how to use it

3.1 How to use the Threshold Builder

Resources:Threshold Builder Transcription: Hello, and welcome to the Zon Tools Tips and Tricks Series. In this video, I’m going to show you how to use the Threshold Builder that I compiled for you guys. We’ll go through how to use the data that you already have for campaigns and products that you’re already running on your own set-up and use the data to fill in what we need to

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PGN Maintenance

2.6 PGN Maintenance

PPC Automations are nice and cool, but nothing beats your brain. Keyword Miner automation will mine based on the “Relevancy Trigger” setting, which by default is 2. This means that we will mine a Customer Search Term not only if it fits within your thresholds, but also only after it generates the 2nd sale. This might never happen, or happen but over a very long period. If you have time to

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Tips and Tricks

3. Tips and Tricks

3.1  How to use the Threshold Builder 3.2  Keywords (and Search Terms) Collision 3.3  A9 and PPC Impressions 3.4  Keywords Relevancy and how to choose them 3.5  Amazon Q4: How to KILL IT with Sponsored Products 3.6 How to Structure your Sponsored Products Campaigns 3.7 ACoS: How to Improve it with Improved Conversion Rate

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Troubleshoot Low or Zero Impressions

2.5.1 – Troubleshoot Low or Zero Clicks/Impressions

Is your product indexed for the Keywords you are bidding on? Is your product in Stock? Is your product winning the Buy Box The answer should be YES to all 3 above, otherwise, your ads will not receive any impressions. Is there an error at the campaign or ad group level? This needs to be checked on Seller Central. Are your ads (products inside your Ad Groups) “Pending Review“, “Not Eligible“,

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Switching to PGNs

2.4 Switching to PGNs

Objective: Transition from aged campaign gradually to new campaign without turning off old campaigns suddenly Steps: Copy well-performing Keywords and Search Terms over to the new PGN. (Use steps in Create a PGN from Existing Keywords or Search Terms) Set your desired parameters/ Rules (Threshold Builder). Make sure the PGN is bidding just a bit higher than your old manual campaign. Let the new PGN 5 days run and be picked

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Clickable E P B A icons

2.3.10 – Clickable E, P, B, A icons

Transcription: We made the PGN icons for Exact, Phrase, Broad, these icons here and Auto campaigns clickable so that whenever you want to navigate directly to the Auto campaign within the PGN, you won’t have to see all the campaigns, but simply click on whatever campaign you want to work directly. In this case, let’s say this is the PGN. I want to see specifically the phrase campaign within

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About Zon.Tools

Zon.Tools is a full-scope enterprise automation and management solution for Amazon Sponsored Products.
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

Ignite your Amazon Sponsored Products Ads!

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