November 2018

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How to Structure your Sponsored Products Campaigns

3.7 How to Structure your Sponsored Products Campaigns

How to Structure your Sponsored Products Campaigns If we are talking about size variations (selling a pair of socks in different sizes but the same price), I would start with one PGN or EPBA set holding ALL KWs and ALL variations. After a while (30 to 60 days), simply pause the variations with the lowest CTR. Let’s now talk about variations that share some similar keywords BUT would also

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