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2.4 Switching to PGNs

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Switching to PGNs

2.4 Switching to PGNs

Objective: Transition from aged campaign gradually to new campaign without turning off old campaigns suddenly Steps: Copy well-performing Keywords and Search Terms over to the new PGN. (Use steps in Create a PGN from Existing Keywords or Search Terms) Set your desired parameters/ Rules (Threshold Builder). Make sure the PGN is bidding just a bit higher than your old manual campaign. Let the new PGN 5 days run and be picked


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