Create a PGN using Keywords from existing Campaigns

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Create a PGN from Existing Keywords or Search Terms

https://youtu.be/7D2XJksAfgo

 

To create a PGN using keywords or search terms:

  1. On your Zon Tools Menu, click Keywords to open your Keyword dashboard/level.
  2. On your Custom filter, check that is shows: Last 60 days.
  3. Select an existing automated campaign, that you want to transition to using PGN.
  4. From this campaign, review which Keywords and Search Terms are converting.
  5. Among these, select in bulk by clicking the checkboxes of well-performing Keywords and Search Terms.
  6. At the right top corner of your Keyword dashboard, click Add New.
    The What would you like to add? box pops up.
  7. On the PGN tab, click Add New.  
  8. Enter your PGN name on the Product Group Name box/data field.
  9. Enter the six Rules of your PGN:
        a) Avg Product Price
        b) Avg Product Rating 
        c) Max KW Spend 
        d) Target Max ACoS 
        e) Default Bid 
        f) Daily PGN Budget 
    or Click Launch Interactive Threshold Builder to add Rules to your PGN.

    If you are unsure of the value for any of the Rules, we suggest you launch the Threshold Builder so that these Rules are auto-populated.

    On Threshold Builder, enter your product metrics:
        a) Product Sale Price
        b) Profit Margin
        c) Expected PPC Profit
        d) Average CPC
        e) Average CR   
        f) Bid Speed
       g) Number of Keywords

    Note: You can pull up all the product metrics from within Zon Tools.
              Watch the video to see how this is done. 

  10. On Threshold Builder, click Apply to See Converted Thresholds.
    The Rules of your PGN are then populated.
  11. Go to your Amazon Seller Central account, and copy your Average Product Rating.
  12. On the Rules popup, enter your Average Product Rating.
  13. On the Rules popup, enter your SKUs.

    Note: Use one SKU per line.
    You will see that the Keywords tab is auto populated since you’ve already chosen your keywords on an earlier step (step #5).

  14. Click Save New Product Group.
    The system will apply the changes you have made and your PGN is created! 

    Do check out the video and these posts:

    Switching your automated campaigns to PGNs
    Launching Threshold Builder
     

User Success Team

User Success Team

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It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

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