How To Automate Existing Campaigns

Identify the campaigns that are NOT automated At Campaigns level, you’ll see UNSET under the Max Spend and Max ACoS How to Automate Campaigns Click on the dark green “Gears Icon or Rules Configuration Icon” Complete all the requested data(Target Max ACoS, Relevancy Sales, Min Action Clicks #, Max KW Spend, Min Bid, Max Bid, … Read moreHow To Automate Existing Campaigns

Create a PGN using Keywords from existing Campaigns

Create a PGN from Existing Keywords or Search Terms   To create a PGN using keywords or search terms: On your Zon Tools Menu, click Keywords to open your Keyword dashboard/level. On your Custom filter, check that is shows: Last 60 days. Select an existing automated campaign, that you want to transition to using PGN. From this campaign, review which Keywords and Search … Read moreCreate a PGN using Keywords from existing Campaigns

Seller Central Sales Attribution

Seller Central attribution Sponsored Product (SP) Campaigns Seller Central sales attribution is measured on a 7-day click-through attribution window. Meaning, if a user clicks on an ad, comes back up to 7 days later, and buys one of your products from your brand Amazon will attribute the sale to that campaign. Sales are attributed only … Read moreSeller Central Sales Attribution

Amazon Product Attribute Targeting

Product Attribute Targeting is a new way to target manual Sponsored Product campaigns. It allows sellers to buy impressions by bidding on ASIN or Category (brands, prices, and ratings). Amazon advertisers have now more control over the way they target customers with Sponsored Product Ads using product targeting. With product targeting, it’s easier to reach … Read moreAmazon Product Attribute Targeting