Tutorials

   Transcription:  The last one is the Minimum Conversion Rate. This is a tricky one.  In this demonstration we’ll consider the range of keywords that have an ACoS between 32 and 35%. The default conversion rate is 10. If a keyword is around 22, 32 or 35%, , we’ll monitor it to see what the … Read more1.5.9 – Min. Conversion Rate %

   Transcription: The next is Bid Increment. This is a big concept that applies to the action we take when we reach the amount of clicks you specified. The amount you set for Bid Increment is added to your average cost per click to determine how to adjust your bids. By default, that is … Read more1.5.8 – Bid Increment $

   Transcription: We also introduce the Max Bid. The Max Bid will be used by Auto-Mate and Bid Gambler. Neither Auto-Mate which does bid adjustments of the campaign on the fly, nor Bid Gambler which raises the bid and chases the clicks, will ever go above whatever setting or whatever dollar amount, euro amount, … Read more1.5.7 – Max. Bid $

   Transcription:  The next one we need to know is Minimum Bid. Aside from any rule in automation our system has, this is the bid that we’ll never bid below within the campaign you’re setting up. As a default, we set 0.2. I’ll give a little bit an explanation. Let’s say, for example, that the … Read more1.5.6 – Min. Bid $

   Transcription:  Here we want to know how much money you’re willing to spend on a keyword before pausing it if there are no sales. Why do we ask this? In my business, if I’m selling a product that costs $20 and it costs me $21 to get a sale, then this doesn’t make … Read more1.5.5 – Max. Keyword Spend $